Product thinking + engineering execution
Built by ONO helps founders, operators, and small teams get unstuck — upgrading what exists or building what's next, guided by decades of tried and true product management and C-level technical expertise.
Ship it. Make things better. Stay human.
The shift
Cursor, Claude, Lovable, Figma Make. A solo builder can ship in a weekend what used to take a team of five six months.
Fast shipping isn't the same as right shipping. A lot of what's getting made right now didn't need to exist, and it shows.
Most teams we meet aren't stuck on code. They're stuck on which problem to solve, which tradeoff to take, which feature to cut.
Building has never been easier. Knowing what to build has never mattered more.
We help with the second part.
How we work
Shipping fast is easy to fake. A working product is not. We work in short loops so we're always building toward something real instead of racking up commits.
Before we touch code, we spend time understanding who you're building for, what they actually need, and where the real bottlenecks are. The problem you hired us for is usually not the problem we end up solving.
Decide what to build, what to cut, and what order to do it in. This is the part AI is bad at. We're good at it.
Ship something small, watch how it behaves with real people, fix what's broken, repeat. Most of our engagements don't have a finish line — they have a rhythm.
Track record
Our clients include national nonprofits, civic tech organizations, and mission-driven companies. They collectively manage tens of millions in grant funding, expand access to healthcare, get out the vote, and work to improve the health of our planet.
We don't name most of them publicly. Keeping clients secure is part of the job.
What we help with
We work in two modes — depending on what you need.
Your site or product exists. Something's not working — or you know it could be better, but you're too close to see it clearly.
You have an idea — or the start of one. You need someone who can think through it with you and then actually build it.
Human in the loop
AI writes working code in minutes. What it can't do is tell you whether the code solves the right problem, or warn you when the elegant solution is about to fall over the first time a real user touches it.
So we sit between you and the AI. We decide what to build, catch the things it gets wrong, and make sure the result actually works for your users. We're not trying to automate ourselves out of the process — that's the whole point.
2 hours · $850
Two hours on a call with us, looking at your actual product. You walk away with a specific list of what's working, what isn't, and what to do about it.
Some clients book this once and we never talk again. Some turn into longer engagements. Either works.
Selected work
A lot of our work is under NDA or too quiet to talk about publicly. Here's what we can share.
Ran technical product and infrastructure for an org whose traffic spikes to millions of users around election cycles. Our job was to make sure nothing broke on the days people needed it, not to ship more features.
Took over dozens of properties mid-migration. DNS, hosting, CMS — the whole stack, all broken in different ways, compounding on itself the longer nobody touched it.
A dev shop had shipped a working product, but it wasn't getting traction. We figured out that the UX and positioning were the real problems, not the code, and rebuilt around that.
Studio projects
Domain Scanner Scan any domain for security, DNS, SSL, and email auth issues.
FAB.day Backup/restore for forms — built with partners.
oh no! synths Eurorack instruments for happy accidents.
Let's talk
If you're stuck, unsure, or just want a second set of eyes on what you're making, we'd love to hear from you. We read every message and reply within a day or two.
No retainer required. We'd rather earn the work than lock you in.
